BlogDigital Signage Industry

DSE 2012 Day One Recap

By March 8, 2012 No Comments

Day one at DSE 2012 was really exciting!

Here are some key highlights of the day:

It all began with the ribbon cutting…


We at Scala launched our Advanced Analytics and CxO board solutions today at DSE. They were among the most popular solutions at our booth and attendees were engaged in learning more about these products.


Among our speakers, retail expert Marcy Patzer gave a talk on “Harnessing Your Digital Power.” Using customer examples, Marcy explained how organizations can achieve the goals they set with their digital signage strategies.


Managing Director of the Elevator Group Luc Heijnen also gave a talk on how organizations can use a rich media canvas to engage with their customers. Key takeaways from Luc’s talk were:

  • Start a conversation and ultimately become the trusted intermediate.
  • Customers are surfing across the different communication channels, looking for the right information at the right time at the right location.
  • Make sure that all channels are used to their specific virtue, not limitations.
  • Make content relevant, add as many human senses as necessary to create a wow-experience, innovate – as a function of the (interactive) conversation.


Last but not the least; SignChannel President Jeff Porter also talked about innovative cost effective digital signage solutions that the company offers. 

As we get ready for day two at DSE 2012, we want to thank everyone for stopping by our booth!