Five Tips for Introducing Digital Signage to Your Retail Business – The Point of Sale News

By August 1, 2012 No Comments

Retailers are warming up to the use of digital signage in their businesses. A study released in June 2012 from CompTIA, the non-profit association for the IT industry, reveals that one in three U.S. retailers currently use digital signage, with another 22 percent planning to implement the technology in the near future.

Digital signage can impact the retail experience in multiple ways, including educating consumers about products and services, cross promoting products, and improving the overall customer experience. Mary Patzer, senior director of retail sales at Scala, a leading global provider of digital signage and advertising management solutions, notes that digital signage can effectively be used to promote sales or special events, communicate positive customer experiences with photos of consumers using and enjoying the products, and showcase videos featuring the product and its satisfied users.

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