What Microtiles were invented for [video] – DailyDOOH

By November 10, 2013 No Comments

by Alex Hughes from Amigo

Over the past few years Amigo has created a variety of MicroTile installations for a variety of unique client projects. Our most recently completed Media Wall using MicroTiles was for PwC which has just gone live as the centrepiece to their new Embankment Place HQ in central London.

PwC grasped very early on the idea that this Media Wall must be a live, dynamic, living and breathing showcase for not only the brand but also to act as a reflection of the PwC business offer to clients and employees alike – and in order to achieve that aim, the Media Wall had to be continuously fed with easily update-able content in creative templates that could be managed remotely by an internal design team.

Given the incredible 4K+ resolution of the screen itself, we were able to match each slat individually and re-create a form of ‘digital wooden panelling’ that played to the strengths of the MicroTiles and blended perfectly with the surrounding ‘real world’ physical slats.

The results are stunning – the Media Wall uses transition effects to camouflage the wall at key points in time during the playlist. This creates simple, yet almost epic, visual effects that feel like the whole Media Wall is coming alive to display the PwC content underneath.

The technology we used to implement the playlist and content management was handled by Scala which gave us a high degree of versatility when it came to adding live text, imagery and video assets to our templates. What was also unique to this project was the development of a custom content management interface that allows the PwC team to update the content themselves as they see fit, creating a dynamic ever changing playlist.

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