My Internship at Scala

By September 14, 2009 No Comments

by Sandra Sigel, Summer 2009 Marketing Intern, Scala


My first day as an intern at Scala was on May 18th, 2009.  As the day approached, I became more and more worried I was going to be “the girl who got people coffee” or “just the intern”.   On my first day, Andrea, the VP of Marketing, had assured me I would be working on projects that would help the company as a whole.  She had an outline of activities and projects that I would be working on throughout the summer. When I saw the list of duties I was pretty overwhelmed, and realized I knew very little about digital signage – which made me even more nervous.

One of my first tasks was to read the press releases and tag them according to their subject.  Let me tell you how I learned so much about digital signage it’s ridiculous.  There are several different types of installations all over the world.  The most recent and interesting one I’ve read is Miele (pronounced meal-eh not mee-lee) Domestic Appliance and Commercial Equipment.  They have sensors throughout the building so when you walk to a particular section of the displays it triggers the appliances to work and produce the effect that is usually associated with the appliance.

It is outrageous how digital signage is so advanced around us.  Digital signage can be used in so many ways it baffles me why more people don’t use it.  It is much more convenient than putting up a new billboard every couple weeks/months, or even at stadiums they can decide what is going to be displayed the day before so they have one less thing to worry about the day of the event.

As the summer winds down and I prepare myself to go back to school, I have been reflecting on how lucky I am to be a part of Scala for the summer.  I have had many great experiences while working here at Scala and never once did I feel like “the girl who gets people coffee” or “just an intern”.