Case StudyFinance

National Commercial Bank in Saudi Arabia

By August 9, 2012 No Comments

National Commercial Bank in Saudi Arabia Implements Scala InfoChannel Digital Signage Network

Saudi Arabia, April 2007 – The National Commercial Bank (NCB) in Saudi Arabia, in collaboration with Scala Certifi ed Partner (SCP) United Yousef Naghi Co. Ltd, has successfully deployed 40 of its branches with Scala InfoChannel Digital Signage Software.

Communication and Corporate image were NCB’s main objectivesThe National Commercial Bank was the fi rst bank established in Saudi Arabia and is today the largest bank in Saudi Arabia with 300 branches throughout the Kingdom with additional branches in Bahrain, Lebanon and the UAE. Some of its branches are dedicated exclusively to Islamic Banking services. NCB had two main objectives they wanted to accomplish: communicate more eff ectively to their employees and improve the corporate image of the bank.

The implementation of the digital signage system provided a platform for NCB to better communicate with its employees, educating them about the bank’s products and services and enhancing the service they provide to their customers. As customer satisfaction increases the digital signage system provides branded messages aimed at providing an uplift in sales by informing customers about the varied products and services the bank has to offer.

NCB’s digital signage network is centrally managed from its corporate headquarters. Twenty plasma screens distributed around the corporate headquarters provide employees relevant corporate messaging and creates a corporate community within the corporation. Content is created, under the direction of the bank’s management, by SCP United Yousef Naghi Co. Ltd using text, graphics, still images, and animations. The 42-inch screen distributed throughout the bank’s branches display content about bank services, special bank promotions, relevant news headlines and more.

Flawless integration with existing NCB’s queuing applicationIntegrated into the Network is NCB’s existing queuing application. While the banks’ clients wait to be helped their waiting time perception will be more pleasant then before because valid information will be shown on the screens.

“After the success of implementing this Dynamic System”, says Rami Badran, General Manager of the PRO-AV & Multimedia Projects Division within United Yousef Naghi Co. Ltd, “the banks objective is to grow the network in all 300 NCB branches within 3 years time”.

“Because Scala’s InfoChannel support of the Arabic language, we have noticed a growing demand for Scala InfoChannel in the Middle East”, says Alain Bodenstedt, Scala’s Regional Executive Eastern Europe, Middle East and India. model, unique in the Digital Signage industry, Scala provides a state-of-the-art software platform that allows banking establishments around the globe to reach their customers with focused messages about banking products and services”, says Gerard Bucas, President and CEO Scala Inc.

About United Yousef Naghi

PRO-AV, is a subsidiary of United Yousef Naghi. The Yousef M. A. Naghi & Sons Group was founded back in 1911 by Mohamed Abdulwahab Naghi. He started a small distribution business in Jeddah with particular attention to innovative marketing. Today the group is jointly managed by Mr. Naghi’s four sons. United Yousef Naghi has activities in the following major market sectors:

  • Automotive
  • Consumer Goods and Foodstuffs
  • Electronic and Electrical Goods
  • Operation and Maintenance
  • Services
  • Catering and Restaurant Operations
  • Retail Outlets
  • Perfumes, Cosmetics and Personal Care products
  • Pharmaceuticals, Medical Technologies and Services
  • Transportation
  • Foodstuff Production and Packing
  • Insurance & Risk Management Services

It’s the policy of PRO-AV to achieve superior customer satisfaction by providing quality integration & high end solutions that exceeds customer requirements in a consistent manner in order to build a partner relationship with customer as well as with supplier. PRO-AV’s mission statement is: “Supplying world’s latest technology and highest quality products and integrated solutions with reasonable cost to our customers”.

Media Contact Rami M. Badran General Manager [email protected]


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