At Digital Signage Europe (March 24-26 in Essen, Germany) Newroom Media’s presentation of the Scala powered Holyfields project was one of the best visited ones of the day.
Dennis Michalski, CTO of Newroom, presented not only the signature features of the restaurant concept, but more importantly the digital signage aspect of the formula, which plays a vital part in the set-up of the innovative quick service restaurant concept.
See a full case study here: http://www.scala.com/news/studies/holyfields-interactive-ordering-system/view?searchterm=holyfields
