Crocus Group, a leading Russian developer and a partner of the country’s Ministry of Economic Development, has deployed a digital signage solution supported by Scala to
support wayfinding in shopping centres and a concert hall. The group, which has already completed infrastructure projects covering a gross area exceeding 1.9 million square meters, is using Scala digital signage software to make
interactive navigation available in shopping centres and a concert hall located in Moscow. The wayfinding solution allows visitors to interact with the screen as if they were using a personal tablet. The screens offer content that includes a map, a store list (in the malls), advertising and site news.

C360_2014-07-23-15-38-50-527The solution

The network in the shopping centres and concert hall is made up of 25 full HD interactive screens, mounted in portrait mode and connected to its own individual digital signage player. Crocus Group centrally manages the interactive digital signage wayfinding solution. Content is either uploaded manually through the Scala Content Manager interface or automatically downloaded from various websites. The Crocus Group website database is connected to the network. In addition, the team at Crocus Group uses Scala Designer to add banners or scripts to the content appearing onscreen. Crocus group expects to double the size of its digital signage network with the opening of new locations. It says Scala technology was chosen primarily for its usability and that the installation has been successful.

To download the full case study click here.

About Crocus Group

The business of Crocus Group differs from others in that it opens new horizons and creates new opportunities. Crocus Group is one of the leading developers of Russia and a partner of the Ministry of Economic Development of the Russian Federation. The gross area of completed projects exceeds 1.9 million square meters, approximately 6.000 people are employed by the group.
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