Putting our live dashboard with customer profile and purchase history into the hands of sales associates lets them update in-store screens to be as relevant as possible to one specific customer who is in the shop at that time. By using beacon technology and connecting to a retailer’s app, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop and dynamically update screens to highlight recently viewed items, suggest items that complement recent purchases or offer promotions right at the point of decision.