Our Lift & Learn interactive digital solution draws shoppers into the retail experience, showing compelling images of the items on display and encouraging shoppers to lift an item from the shelf. Lift one item from a high-end fixture, integrated with anti-theft technology, and embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product. The display screen then automatically updates to show detailed information on the product, in this case the latest mobile phones from LG Electronics. When a second item is lifted, the display updates again to help the customer comparison shop – and all this is happening right at the point of decision. Both the fixture and screen content are fully customizable to fit any product where the customer is comparing features.