Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Tom Nix as new Chief Executive Officer (CEO)
Exton, PA – Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Tom Nix as new Chief Executive Officer (CEO). Mr. Nix will succeed Gerard Bucas, who is retiring after nine years leading the company, effective November 1, 2011. Mr. Bucas will remain on the Scala Board of Directors.
In his new role, Mr. Nix will continue to focus on building customer satisfaction and expanding Scala’s role in the evolving global market for digital signage and digital communications solutions. “For 25 years, companies have seen the flexibility and benefits of communicating using digital signage in market segments from retail and quick service restaurants to hospitals, retail banking and corporate communications. Scala is leading the shift to digital signage’s next stage where companies exploit their ability to connect to virtually any data source using almost any device. These devices can range from mobile applications, like tablets and smart phones, to CxO boards that provide real-time management information by consolidating and displaying a custom broadcast channel of key performance metrics from customer relationship management and enterprise resource planning packages such as Salesforce.com and Oracle,” said Mr. Nix.
Mr. Nix was previously Vice President, Americas and Oceania, where he was responsible for Scala’s sales, services and support operations in those regions. Before joining Scala, he was Vice President and General Manager at Dynamax Technologies and a consultant for Magenta Research, Keo Connect and Talk2.Us. Mr. Nix has also had executive positions at Main Street Direct and Marins USA.
“Tom Nix brings the vision and skills that Scala needs to capture the rapidly emerging market opportunity to help organizations integrate data with digital communications and devices to connect more closely with key audiences,” said Carol Armitage, Chairman of the Board of Directors at Scala. “We want to thank Gerard Bucas for building the technical and operational foundation that will enable us to launch Scala on to its next strong growth phase.”
“Many organizations are challenged to find innovative ways to deliver valuable content to target audiences in the short bursts of time available. Scala software not only provides a strong, highly usable, incredibly stable platform that meets 95 percent of the needs of most customers out of the box, it can also be easily customized well beyond many competitive offerings. It is exciting how many customers keep pushing the envelope with the Scala platform in addressing their unique requirements and finding new ways to quickly engage and inform audiences,” added Mr. Nix.
Scala provides the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of traditional and digital signage networks. Scala solutions allow customers to connect digital signage to a variety of data sources, such as CRM and ERP systems, to create new content constantly and automatically. The flexibility of Scala software makes it easy for organizations to customize digital signage to their specific business requirements.