IPC Digital Media supplied and installed Ireland’s first state of the art digital signage solution for Tesco Off License in The Merrion Centre in Dublin.
The brief was to create a Tesco Off License store of the future that was both scalable and sustainable, to enhance Tesco customers’ shopping experience by creating a theatre environment with engaging and interactive content at the point of purchase and to create an interactive ‘Lift and Learn’ whiskey unit (shown above) to demonstrate to customers the differences between various whiskeys products.
