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System Reliability: Essential to QSR Digital Signage Success

By March 28, 2012 No Comments

Increasingly, quick service restaurants are making digital menu boards a key part of their business strategies.


QSRs have found digital menu boards remove the need to print and distribute static signs every time a menu changes to save on costly printing and distribution fees. Also, using motion graphics to attract attention and entice consumers to purchase specific menu items has been proven to increase sales.


An essential starting place for success is choosing a proven and reliable digital signage software provider. Too often, vendors make a lot of noise but have no positive track record.


Research software vendors by looking at established successes and speaking to their QSR customers. This research can help you be sure their systems are robust and scalable, and can reliably perform across your network.


The pitfalls of using an unreliable system can be highly visible to your customers – and negatively impact business.  For example, DailyDOOH recently spotlighted how in the Chicago metro area, Burger King’s Digital Menu board system was down in a couple of restaurants.


Your digital menu board provides an opportunity to grab your customer's attention and give your business a competitive advantage. Look for a digital signage software provider which can give you the confidence that your system will deliver the promised reliability.