Telenet Mobile Shortlisted as AV Award Finalist

By August 19, 2013 No Comments

At Telenet’s Mobile concept store in Belgium, communication technology and digital signage plays a decisive role in helping customers find the product or service that serves their needs best. Scala partner DOBIT has created an innovative concept for Telenet to maximize sales and customer satisfaction.

The Telenet Mobile concept store is located in the city centre of Antwerp in Belgium. Within the Telenet shop concept absolutely nothing has been left to chance.


How it works

Visitors of the Telenet Mobile concept store receive a range of tools to help them decide what they need from a product and information perspective, said Philip Van den Driessche, account manager of DOBIT.

“The first thing you see when you walk into the Telenet shop is the ‘Who Wall’, which is the first help station,” he said. “Three 46-inch Scala powered Elo touchscreens help customers make a primary selection from the huge assortment of mobile devices that are available.”


The success of the concept store in Antwerp has led Telenet to roll out the concept to more of its stores. Currently 15 stores host a total of 182 Scala players which all contribute to giving customers a unique shopping experience, powered by Scala solutions

Full case study:

About Telenet

Telenet is a leading provider of media and telecommunication services. The company specializes in the provision of cable television, highspeed Internet and fixed and mobile telephone services, primarily to residential customers in Flanders and Brussels. Telenet also provides services to companies in Belgium and Luxembourg. Telenet is listed on Euronext Brussels under ticker symbol TNET. For more information, surf to


DOBIT specializes in technological communication and applications, offering customers solutions for effective digital communication. DOBIT was among the first in the Benelux countries to recognize the possibilities of touchscreens and in 1990 became the exclusive distributor of Elo Touchsystems for Belgium and Luxembourg, now also servicing the Netherlands. Their work is based on expertise and experience in communication, touch technology, directional sound, and custom-made electronics.