By Robert Koolen, President,
Our partner Hulskamp in the Netherlands made a very interesting video about narrowcasting in a Dutch prison. When you think about it, it makes perfect sense: there is a captive audience and the flow of information and entertainment content needs to be tailored. Just like many doctors don’t really want to show the raw content of say a CNN news feed with all the mayhem and violence to the patients in their waiting rooms, some of whom are quite anxious as they await their appointment, if I were a prison warden I would probably also not want to broadcast ‘Escape from Alcatraz’ or violent content. The applications include an online news-service, a radio program and movie entertainment, and are highly templated to promote ease of use and fast turnaround. The video is Dutch-spoken and a link can be found here.