Welcome to Big Data, It’s Going to Be Huge — Philadelphia Business Journal

By July 22, 2012 No Comments

Imagine a digital-sign system in a supermarket that changes the prices of items based on such variables as the weather, the time of day and the type of people in the store.

Or a data-collection and analytics system that gathers information about your driving habits that you can use to learn how to drive more safely, or, if your driving is fine, ask for a rate decrease on your car insurance.

Or a test that sequences the DNA of would-be parents to check for disease-causing mutations associated with recessive genetic disorders.

The first was just launched by Scala, an Exton company that provides software for running digital signage networks.

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