Press Releases

What to expect from Scala at The Big Show

By January 10, 2014 No Comments

NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection—it’s a peek into the future of retail. In the age of mobile technology, this is how Scala envisions the retail industry moving forward:


The Digitally Connected Store

Scala helps retailers create and optimize immersive, relevant, and engaging experiences for the connected consumer.

Expanding on our historic expertise in digital communications, Scala connects retailer systems and data to all of the digital “screens” in the store to create a cohesive experience. Further integrating mobile apps and emergent technologies like iBeacon, allows for a level of personalization previously only achievable in virtual environments.


What enables the Connected Store?

Geo-location technology

Bluetooth Low Energy (BLE) technologies such as Apple’s iBeacon and other Near-Field Communication (NFC) systems enable marketers to detect a customer’s presence within the store and deliver personalized, contextual and timely experiences to those customers.

Mobile integration

Mobile devices and mobile apps have introduced the world to an unprecedented level of personalized engagement. A growing number of consumers carry devices within the store, which allows retailers to provide a greater experience within the store that was once only achievable online

Digital Screens

Integrating Point-of-Sale (POS) and Customer Relationship Management (CRM) systems, Scala can create dynamically generated content on all in-store screens such as electronic shelf labels, display monitors, and assisted selling devices.

Scala Advanced Analytics

Scala Advanced Analytics combs through data to find patterns and suggest optimized content for all of the touch points in the physical store. Depending on the customer’s data, a price change or relevant messaging can be dynamically displayed for stronger engagement. Scala Advanced Analytics is an iterative learning cycle that continuously improves and adapts based on trends and patterns in the data.

Shuttle Computer Group Players

For every great digital display, there’s a great player. Shuttle Computer Group’s DS61 digital signage players are a key element of Scala’s Connected Store at NRF 2014. As a Certified Scala Player, they have passed a gauntlet of rigorous testing to offer high compatibility and performance and are loaded with Scala player software.

Windows Embedded

Windows Embedded and Scala partner together to deliver Intelligent Systems that connect cutting edge technology with retailers’ data to personalize and optimize customer experience. Windows Embedded is an important component of Scala’s solutions at NRF including gesture control engagement and social media applications. We are excited to also be showing our Scala Fling as a beta test on a tablet running the new Windows Embedded 8.1 Industry OS.

Gesture Control

Progressing from the touch screens and displays that we’re accustomed to using, Gesture Control provides a fun, futuristic shopping experience. Customers can interact with digital displays featuring their favorite products by simply moving their hands.

Efficient Integration

The Samsung Smart Signage Platform (SSSP) is an integrated system-on-chip technology that eliminates the need for an external media player. It provides organizations with a streamlined, cost-effective solution to easily deliver dynamic content and messaging to their audience. Featuring a dual-core CPU, full codec video processor, and 4GB or 8GB of storage depending on the model, the Smart Signage Platform supports JavaScript, HTML5 and CSS3, enabling the development of dynamic, customized signage solutions.

In combination with these tools, Scala works as a pipeline for personalization, allowing customer data to be used effectively and efficiently within the Connected Store.

Stop by the Scala booth at NRF (#750) and get a first-hand look at these impressive solutions and hear how Scala retailers are enhancing the customer experience.


You can also visit one of Scala’s two speaking sessions at the Big Show:


Small is the Next Big Thing

When: Tuesday, Jan 14, 1:15

Where: BIG Ideas Room 1 – Level 1 EXPO Hall

Who: Dan McAllister, VP/GM Americas

What: Dynamic pricing, small shelf-edge displays, micro location awareness technology and other one-to-one targeting digital strategies are steadily growing in popularity for in-store engagement. Learn how and why you should take advantage of their efficient, easy-to-use, and cost-effective pricing capabilities.


Bridging the Gap: Embracing the Digital In-Store Customer Experience

When: Tuesday, Jan 14, 2:30

Where: BIG Ideas Room 1 – Level 1 EXPO Hall

Who: Tom Nix, CEO

What: Scala assists retailers in implementing the final piece of the omni-channel strategy by leveraging the power of mobile technologies to create personal, relevant and dynamic experiences on every screen in the store. Learn how we leverage big data and smart communication to inspire and engage customers around the world.


More information about Scala’s presence at the Big Show:


Twitter: @scalainc

NRF2014 tag – #BigBangIdeas