Immersive, Multi-Screen Digital Signage Solution Recognized for Showcasing Radio-Canada’s Rich History
Exton, Pa., March 8, 2012 – Scala, Inc. today announced the company’s certified partner Telecine Multimedia and customer Canadian Broadcasting Corporation/Radio-Canada won a Gold Apex Award in the business, industry & government category at Digital Signage Expo 2012. Receiving the industry’s highest prize, Radio-Canada was recognized for showcasing a wealth of content – powered by Scala digital communication software – that reflects the broadcaster’s values, creativity and cultural heritage.
The digital signage solution – displayed at Maison de Radio-Canada, the crown corporation’s regional headquarters in Montreal, Quebec – uses a past-present-future concept media approach. Key moments in Radio-Canada’s history and ongoing development were made readily accessible to the building’s 3,000 employees and 80,000 annual visitors. The content takes visitors through a Canadian media journey, from radio and TV to the Internet and evolving social media outlets, including Facebook, Twitter and YouTube.
The solution employs Scala digital communication software to support content creation, management and distribution in the digital signage network. Scala partner Telecine Multimedia implemented the solution.
“We congratulate Radio-Canada on receiving this prestigious award and Scala is honored to have contributed to this truly Canadian media journey that delights visitors through sight, sound and touch,” said Tom Nix, Scala CEO. “The Radio-Canada solution is highly innovative, particularly by connecting social media-based navigation including Facebook, Twitter and YouTube with digital signage.”