NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection — it’s a peek into the future of retail – or at least. so says Scala in a release earlier today entitled ‘What to expect from Scala at The Big Show‘.
It continued, “in the age of mobile technology, this is how Scala envisions the retail industry moving forward” (and we will liberally quote the press release from hereon).
This is Scala’s first booth of their own at the event…
The Digitally Connected Store
Scala helps retailers create and optimize immersive, relevant, and engaging experiences for the connected consumer.
Expanding on our historic expertise in digital communications, Scala connects retailer systems and data to all of the digital ‘screens’ in the store to create a cohesive experience. Further integrating mobile apps and emergent technologies like iBeacon, allows for a level of personalization previously only achievable in virtual environments.