Imagine walking into a store and the screens that are near to you automatically show products that match your personal profile and purchase history! By using beacon technology, it is possible to detect fact-based consumer profiles, derived from information in the customer database of the shop.
Scala has created a solution using this customer information to display three different fashion looks, based on the consumer’s gender and age. The customer can then choose a follow up action on their phone… send the outfit to a fitting room, make a buy or ask for the assistance of a sales associate.
Main benefits of Instore Re-Targeter for Retailers:
- Automated Messaging: Shoppers that visited your site are reminded of their search history once they enter your store, either through messages on their phone or displays in the shop… or both. Your second chance to market again to that user specifically.
- Personalized Localized Communication: You can fully personalize messages based on the purchase & online search history of your customer and their customer value. These messages and offers can vary per (micro-)location within the store.
- Optimized Shopper Experience: The data you gather from past search & shopping patterns and campaign activities can help you understand your audience better and improve & harmonize your website & in-store messaging and offerings.