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Scala connects the physical and virtual worlds at this year’s BIG Show

By January 8, 2015 No Comments

Exton, PA January 8th, 2015—“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things in action—and Scala is ready to oblige. 

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year’s focus is to further enhance the full package of retail, coordinating tools and technologies with customer data findings, to build an engaging and memorable customer experience. 

NRF’s annual BIG Show may be just around the corner, but we want to give you a sneak peek at our line-up anyway:

Scala Solutions

Connected Café
Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore — once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers will be notified via phone notifications and their  pictures will show up on the main display. No time lost waiting for your coffee. Enjoy a Cup o’ Joe at the BIG Show!

Lift and Learn
Transform your in-store experience right at the Point-of-Sale with Scala’s ‘Lift and Learn’ solution, featuring Adidas Golf footwear. Stretched LCD screens are used  to not only entice customers, but also help them compare and learn more information about products. The ‘Lift and Learn’ display is connected to Scala Content Manager system, allowing retailers to make pricing adjustments instantly using POS data across their network from one central location.

Consumer Fling App
In addition, Scala has created a mobile info application. By holding a smart phone near an beacon tagged product, the article info of that product will show up on the smart phone and the shopper can “swipe” that information from their phone to a large playback screen and look at “the bigger picture”.

Style Advisor
Bring a seamless customer experience to your sales floor with the ‘Style Advisor’ interactive display. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room.

Heat Map
By aggregating data streams related to customer movement with beacon technology, a heat map is generated and made available to management and staff showing where customers are spending their time in-store. This information gives store planners and managers critical information needed to further optimize planograms and resource planning, messaging, and operations.

Each of these solutions will be featured at NRF this year. Stop by the Scala booth (#1045) for your personal walkthrough.

Keep track of Scala before, during and after NRF. 

Scala Booth Partners

About Hughes Network Systems
Hughes Network Systems, LLC (Hughes) is the world’s leading provider of satellite broadband for home and office, delivering innovative network technologies and managed services for enterprises and governments globally. HughesON™ is its brand for a comprehensive portfolio of fully managed network and digital media solutions.

Headquartered outside Washington, D.C., in Germantown, Maryland, USA, Hughes operates sales and support offices worldwide, and is a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS), a premier global provider of satellite operations and digital TV solutions. For additional information about Hughes, please visit

Headquartered outside Washington, D.C., in Germantown, Maryland, USA, Hughes operates sales and support offices worldwide, and is a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS). 

About Sharp Electronics
Sharp’s professional and commercial displays are specially engineered for business applications and are offered in a wide range of sizes. From high-impact displays for digital signage, to our award-winning ultra-thin bezel video walls, to the innovative AQUOS BOARD™ interactive display systems, Sharp products help you communicate, collaborate and disseminate information brilliantly.

For more information, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163. For online product information, visit Sharp’s web site at

About Seneca 
Seneca is a recognized leader in design, integration and manufacturing services for media players and content servers used in digital communications.  The exclusive HD family of media players are tested to perform in specific usage environments ranging from digital menu boards, to video walls to self-service kiosk solutions. For additional information about Seneca, please visit

About Premier Mounts
Premier Mounts continues to be the industry leader and innovator for projector mounts, flat-panel display mounts, and carts and stands. The company has a long history of creating OEM and custom products for many manufacturers in the A/V industry. The customer service team works hard to shorten response times, invest in product training and make customer phone calls a positive experience. Products must pass stringent quality-assurance inspections, safety check and certification programs, and all mounts come with the complete Premier Mounts hardware pack and Lock-It™ security hardware. Premier Mounts has set the standard for positive customer experiences with easy-to-understand installation manuals, complete installation hardware sets and trend-setting designs.

About MediaVue
MediaVue provides purpose built players and technical solutions engineered for the Digital Signage industry. As the premier partner for enterprise customers, we support over 90 Scala partners across a global network of integrators and end users. Our staff of technical solutions experts is here to support you during all aspect of your project.

About Instorescreen
Instorescreen is the premiere manufacturer and provider of professional digital signage products. Our products are attractive, fully featured, built from grade “A” components with a robust and rugged casing making them retail proof and reliable. We also design and build customized solutions just for your application. These projects start by fully understanding your brand to design a product that aligns with your marketing investment and company profile. Using our proven technology you will have a cost effective and reliable solution allowing you to focus on communicating with your customer, instead of worrying about technology and maintenance.

About Dot2Dot Communications
Dot2Dot Communications delivers a unique combination of 30+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned.

About Scala
Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs. Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.

Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. For more information, visit: or their blog. Connect with Scala via Twitter and Facebook.