Malvern, Pa., March 14, 2016 – Scala, Inc., a leading provider of digital retail experiences, will be featured in six partner booths, including a presentation on messaging optimization in Google’s booth, at Digital Signage Expo 2016 (DSE). Scala’s platform connects digital signage, beacons, kiosks, mobile applications and devices to help marketers deliver engaging, interactive experiences tailored specifically to their audience or even to a specific person. Scala’s partners are highlighting their digital innovations with solutions built on the Scala platform at the DSE conference and follow-on expo, “the world’s largest tradeshow of digital display and interactive technologies,” being held in Las Vegas, Nev., March 15-18.
Scala CEO Tom Nix is moderating a session with speaker Steve Parris, Swarovski global senior retail innovation manager, about how technology is redefining the retail store during the Platt Retail Institute’s pre-show Digital Retail Forum. The session, being held on Tuesday, March 15 at 3 p.m., will include exploring how to “develop innovative solutions, and find inspiration that works today and builds a foundation for the future of your customers’ experiences.”
Nix as well as Scala’s vice president of marketing, Harry Horn, will be available throughout the show for interviews or personal demonstrations of the Scala solutions in our partner booths which include:
- Sharp (Booth 1223) – With our Connected Café solution, customers take a selfie when sending in an order for gourmet coffee on a self-service tablet. When the coffee is ready, their own picture appears on the Sharp video wall, featuring an ultra slim bezel for seamless display. Also demonstrated is Scala’s real-time insight reporting, allowing for screen content optimization including pricing and promotions.
- LG Electronics (Booth 1210) – In the Lift & Learn solution, customers are enticed to lift the latest in mobile phone technology from a high-end fixture, integrated with anti-theft technology. LED display screens as well as the screens on the phones are triggered to dynamically update, showing extensive details on the product. When a second item is lifted, the display updates again to help the customer compare.
- Google (Booth 2131) – Scala SVP/GM Dan McAllister will present “Tipping the Scalability: Using Actionable Data for Optimized Digital Experiences” on Wednesday, March 16 at 2:30 p.m. The presentation includes how digital solutions from Scala can apply real-time data to measure what resonates with audiences and take action to optimize the content.
- Panasonic (Booth 1519) – Panasonic’s AF1 adaptable and flexible full-HD LED display solution, newly Scala-certified, features high-end retail-focused content created and powered by Scala.
- Crimson AV (Booth 2526) – Our platform drives a three-by-one digital menu board display featuring Crimson’s sleek and sturdy mounts that are easy to install and can be used for landscape or portrait display.
- Actineon (Booth 627) – In another example of the Lift & Learn, shoppers lift an item from the shelf and the display screens, powered by Actineon small form factor computers, automatically update to show detailed information on the product, compression socks from high-end athletic apparel retailer 2XU. When a second item is lifted, the display updates again to help the customer comparison shop. The fixtures and screen content are fully customizable to fit any product where the customer is comparing features.
Scala solutions deliver engaging experiences by connecting digital signage, beacons, kiosks, mobile applications and devices. Scala provides the platform to easily create and centrally manage the deployment of these experiences, while retaining the flexibility to rapidly personalize to be as relevant as possible to current audiences. With more than 28 years’ experience entertaining, informing and educating audiences, Scala is well-known for its innovation in digital signage and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable. Headquartered near Philadelphia, PA, with six offices spanning the globe, Scala’s network of partners and developers are located in more than 90 countries. Scala solutions are used by more than 5,000 customers and the systems drive more than 500,000 screens worldwide. Visit scala.com/DSE2016.