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Scala Names Dan McAllister as the New VP Sales for the Americas

By June 11, 2013 No Comments

Exton, PA, June 11, 2013 – Scala, the leading provider of end-to-end software solutions for digital signage, visual communications and advertising management, today announced Dan McAllister as their new VP Sales – Americas.

“I couldn’t be more excited to welcome Dan to the team,” said Scala CEO Tom Nix. “Our company is built around exceptionally talented people who have passion for this business and Dan is a perfect match to lead Scala’s sales efforts in the Americas.  His understanding of the market combined with a proven track record of building high touch channel driven sales teams makes him a great addition.”

McAllister brings a broad range of sales experience to Scala.  Most recently he was VP of Business Development at Firestone Financial where he drove new vertical development for the commercial lender.  Prior to Firestone, he launched TouchTunes Interactive Networks (Digital Media Network) and over 15 years built that business from zero to over $100M revenue.  During his tenure at TouchTunes he was an integral part in building their DOOH and music network into bars and restaurants across North America.  His experience also includes developing comprehensive go to market plans for TouchTunes’ Mobile platform as well as being an integral member of the executive team responsible for acquiring and integrating two media companies.  While at TouchTunes, McAllister was also responsible for expansion into Mexico and Canada driving revenue and client acquisition.

“I have had the good fortune to work under some of the most experienced and polished business leaders in the digital media world. I am eager to pass that knowledge on to our existing sales professionals and channel partners,” stated McAllister. “I see a unique opportunity to help build on the success of Scala and of the industry as a whole,” commented McAllister.

McAllister joins the Scala team as an industry veteran with a proven track record. “I am 100% convinced that Dan is the right person for this job. He brings a long track record of superior performance. The manner in which he has conducted himself as a sales leader aligns perfectly with our culture at Scala,” added Nix.

On July the 15th Scala will host a webinar to introduce Dan McAllister to its partner community. Scala will invite its partners directly for this “meet and greet” webinar, which will take place at 2 PM EDT. During the webinar Dan will share more details about his background, his vision on digital communication and the latest Scala news from a product and commercial perspective.


BioDan McAllister, VP of Sales, Americas - Scala, Inc.

Dan McAllister

Vice President, Sales – Americas

Dan McAllister is responsible for all of Scala’s Sales, Services and Support operations in the US, Canada and Latin America. Most recently he was VP of Business Development at Firestone Financial where he drove new vertical development for the commercial lender.  Prior to joining Firestone, Mr. McAllister spent 15 years launching and building a large digital media company for TouchTunes Interactive Networks.  Dan had many responsibilities for TouchTunes including Head of Sales, Marketing and Market Development. In his capacity of SVP Sales he built a highly productive sales teams and channel partners that drove client acquisition and revenue.  He was the driving force in designing and implementing structure, process and systems to support his teams.  He also executed on many go to market strategies that supported music, mobile and DOH initiatives.   He is also on the board of directors for Michaels Way a charitable organization that helps families with children with cancer.  Mr. McAllister is a graduate from Babson College in Wellesley Massachusetts where he studied Marketing and Entrepreneurial Studies.