London, March 11, 2013 – Digital Marketers can experience new interactive communication solutions that engages retail audiences in London’s Earls Court Exhibition Centre on March 12 & 13. Scala will showcase innovative communication solutions at the HP and Samsung stands at RBTE.
On the Hewlett-Packard Booth (Stand 450) visitors can test a special interactive shopping center way-finder and new Facebook and Twitter integrations, which “connect” in store communications and social media tactics to form an integral omni-channel strategy. And in cooperation with HP, Scala will exhibit a new solution called “Digital Retail Concierge”. This solution combines the concept of a customer loyalty card with shopping behavior profiling and way-finding. When a shopper enters a store, they can scan a customer loyalty card with a barcode. On an interactive screen the concierge app will appear with 5 items on a “wish list” (based on historical purchases of the customer) and 5 suggested items.
The customer can tap on an image to enlarge it and see detailed specifications and they can change the rating of these products. By tapping the “Find It” button an item from the list can be located on a store map; this opens a window of the store layout with an indicator of the user’s current location and the items’ location.mbines the concept of a customer loyalty card with shopping behavior profiling and way-finding. When a shopper enters a store, they can scan a customer loyalty card with a barcode. On an interactive screen the concierge app will appear with 5 items on a “wish list”
Scala will be demonstrating a great integration with tablets, especially aimed at retail, at both the Samsung booth (Stand 844) – on a 2×2 video wall consisting of 46 inch displays – and at the HP booth (Stand 450).
Scala’s Fling solution allows a user to “throw” content from a tablet onto a screen with the swipe of a
finger. The Fling is now available on all operating systems: Android, Windows (8) and iOS. This application is a great tool for sales people on the store floor.
It allows them to easily show visual content of a product to a customer in a one-to-one conversation or to a group of customers by transferring the content from the tablet to a larger screen.