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Scala to Highlight Unique Interactive Digital Retail Experiences at NRF

By January 14, 2016 No Comments

Solutions in booth #909 connect online and in-store shopping and run on cutting-edge displays from LG Electronics

Malvern, PA, USA, January 14th – Scala, Inc., leading provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in booth #909 at the National Retail Federation’s (NRF) BIG Show, January 17-20 in New York. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness.

Also found in booth #909 is the latest in screen technology from LG Electronics. 55” and 49” LS75 monitors are featured in the Lift & Learn and Instore Re-Targeter solutions, respectively. All screens feature an ultra-thin 7.4 mm bezel, the area of a display that surrounds the screen, and highest-quality brightness. Here’s a glance at the solutions on display in booth #909:

Instore Re-Targeter
Using beacon technology and connecting to a retailer’s app, it’s possible to detect and act on fact-based consumer profiles and purchase history for in-store customers. Sales associates with live data dashboards can adjust screen content to be as relevant as possible to one specific customer in the store to highlight recently viewed items, suggest complementary purchases and offer tailored promotions.

Interactive Fitting Room
When a customer enters the fitting room with an item, product details are detected, triggering compelling images to display on a touchscreen. If something doesn’t fit or the color isn’t right, customers can use the screen to send requests for new items directly to sales associates’ devices. Screens can also be used to suggest complementary items to encourage add-on purchases.

Instassociate
Customers use a touchscreen kiosk powered by Google Chromebox to request assistance anywhere in the store. The tool connects the customer with sales associates who instantly receive a request-for-help notification on their devices; the customer sees the picture and name of who will meet to help. The tool also reports actionable data such as most active sales associate and request vs. response time.

Connected Café
Ordering coffee becomes fun and easy using our pre-order app connected to proximity beacons and interactive screens. Customers send in an order for their favorite cup of gourmet coffee from anywhere, any time and include a picture of themselves. Beacons detect when they’ve entered the area, the coffee starts brewing and their own picture pops up on the screen to let them know it’s ready!

Lift & Learn
This unique interactive solution helps customers compare and decide at the point of decision and features LG smartphones and the latest in 2XU athletic apparel. Lift one item from a high-end fixture, integrated with anti-theft technology, and embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product. When a second item is lifted, the content on the screen splits to display information on both items, instantly helping the shopper compare.

Real-time Insight Reporting
Sales associates can use actionable live-data reporting about in-store customers and behaviors, applying it to optimize ads, promotions and even pricing to in-store screen content. Our reporting capabilities apply to a wide variety of solutions and data such as sales or orders per hour, productivity of associates, customer dwell time and items of highest interest to current audiences.

Scala will post videos of all these innovations on their YouTube channel shortly after NRF. The solutions will also be on display next at Integrated Systems Europe (ISE) 2016, 9-12 February in the Netherlands.

About Scala
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala provides the platform to easily create and centrally manage deployment of shopping experiences, while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With more than 25 years’ experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide. Visit scala.com/nrf2016

About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global force in consumer electronics, home appliances and mobile communications. For more information, please visit www.LGSolutions.com.

About Crimson AV
Crimson manufactures a comprehensive assortment of AV mounting solutions for the Residential, Education, Corporate, House of Worship, Digital Signage, Healthcare, Hospitality, Service, and Entertainment markets. With extensive experience in the design, manufacture, and sale of professional-grade display mounting equipment, and by utilizing lean business practices, Crimson has developed a proprietary business model that provides maximum value with minimal cost. Not only do Crimson customers receive the best value, they also benefit from unparalleled customer service, an easy to use website, and uncompromising design and build quality. A 10-year warranty and a 100% Satisfaction Guarantee ensure Crimson products will be trouble-free for years to come. Visit CrimsonAV.com

About 2XU
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, NBA, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.

Founded and based in Melbourne, Australia, 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.

To learn more about 2XU’s basketball collection, please visit www.2xu.com/us/sport/basketball/. For more information on 2XU, please visit www.2xu.com.