Shoptalk 2018

Booth 1842
March 18 – 21 – Venetian, Las Vegas

Scala helps retailers and marketers accurately target and personalize the customer experience, creating a link between online and in-store shopping behavior and interests. We help you increase sales with measurable results – developing a 360 degree view of your shoppers both inside and outside the store.

Scala Solutions at Shoptalk 2018:

Use compelling display content to catch shoppers’ attention, enticing them to lift featured beauty products and learn details, such as ingredients and price, eliminating the need for a sales associate specializing in the product to be continuously stationed in the area. The solution allows for an unobtrusive upsell opportunity, promoting a featured product along with displaying the lifted product’s details.

Finding the correct accessory, part or attachment for a product in an aisle full of choices can be a challenge for shoppers, especially those who aren’t equipped with the knowledge to assist themselves. This solution makes it easy to identify and locate the correct automotive part to fit the needs of the shopper’s specific vehicle by combining audience intelligence with guided selling. The experience can ease the frustrations of shoppers in any retail environment while gathering valuable insight into buying and search patterns as well as the effectiveness of marketing campaigns.

As brand value and sense of community become increasingly relevant and important to shoppers, digital can play a pivotal role in conveying the message. This solution invites shoppers to learn more about the quality and story by interacting with the apparel, triggering sensors embedded in the clothing. A nearby touchscreen updates to help the shopper learn in-depth about the clothing – here our featured brand Visible.Clothing – and its value, including sustainability, quality and people behind the craftsmanship. To complete the experience, shoppers can scan an on-screen QR code which directs to the store’s website.

With a focus on ease and convenience, this solution extends the ecommerce experience, letting shoppers order online and quickly, easily pick up in the store. Using a touchscreen display, shoppers enter a confirmation code to quickly retrieve their order from a sales associate, eliminating the need to stand in line at the customer service area with guests who are making returns or asking for assistance. Retailers can take advantage of the short waiting period by displaying relevant add-on or complementary products on the screen, presenting an upsell opportunity.

Customer Insights play a key part in enhancing and personalizing the customer experience, empowering retailers to learn deeply about shopping preferences and behaviors. In this “back office” area of our immersive retail environment, you see analytics dashboards of the solutions running on the show floor, which update in real time. Information such as session time, most popular product and upsell conversions give valuable insight into the success of your store’s operations, marketing and customer experience. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.

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