Chris Riegel (STRATACACHE) shares insights about how in-store media is poised to accelerate, its similarities to other media, and how it is radically different.
Chris Riegel shares insights about how in-store media is poised to accelerate, its similarities to other media, and how it is radically different – and more powerful (hint, in store media is not destination content, nor is it DOOH; the store is a distinct mission-based space well-understood by merchants). The session focuses on the insights that can be collected in-store, and how that in-store data can be monetized across channels. Chris details economical approaches to scaling networks, maximizing ROI, and increasing the overall enterprise value of a retailer’s most critical asset: their physical store.
