Today’s retail world is changing faster than ever before. At EuroShop – the industry’s top international event – Scala is driving the future of retail through marketing technology. Using our full scope of in-house hardware, software and services, we’re creating smarter stores, helping retailers overtake online competition, improve operational efficiency and deliver personalization throughout the entire shopping journey. Our digital solutions use mature, proven technology, including smart sensors, artificial intelligence, computer visualization and data science to make the most out of customers’ time spent in the store, including BOPIS, in-aisle and checkout solutions and pick up/dwell time smart signage. The STRATACACHE family delivers in-store retail transformation and exceptional customer experiences through marketing technology solutions. Our in-store analytics and marketing platform for retail uses sensor technology to automate and trigger messages and digital display content — based on shoppers’ and employees’ behaviors, patterns and preferences — to drive consumer actions in the store.