Scala Expands EMEA Footprint to Middle East

Digital Signage Veteran Shiju Abraham will Lead Scala’s Full Solution Delivery and Local Support

Sittard, the Netherlands – 18 October 2023 —Scala today announced that the business will expand to have a permanent footprint in the United Arab Emirates, hiring digital signage veteran Shiju Abraham to lead the Middle East regional business.

Shiju brings more than 18 years of experience in sales that are complementary to Scala’s marketing technology and full digital solution business, which includes hardware, software, professional services and support — audio visual equipment, digital signage at scale, IPTV, meeting room signage, consumer electronics and more. Shiju will work closely with Scala’s existing partners in the region, as well as his own business network to quickly expand the middle eastern business, opportunities for new business and expansion of existing networks.

“We are seeing significant growth potential in the Middle East, as key verticals such as retail stores, restaurants, banks and entertainment venues are realizing the power of digital solutions,” said Harry Horn, Scala GM of EMEA and Global VP of Marketing. “Scala is always eager to bring localized solutions to our customers. We know that providing deep regional knowledge of consumers, audiences and the current state of the market and technology can make a project truly successful. Shiju will help make an immediate impact on our solution delivery in the region, bringing strong AV, digital and business experience, all concentrated in the Middle East region.”

“It’s truly exciting to be part of the Scala team, which has such a strong legacy and evolution of its digital signage platform,” said Shiju Abraham. “The impressive portfolio of Scala solutions and its cutting edge content creation and distribution capabilities promises to deliver an exceptional customer engagement experience in the region. I’m looking forward to being part of this incredible journey.”

Learn more about Scala’s full digital signage solutions at