Consumer preferences have changed dramatically over the past two years. Savvy retailers who can deliver up to these emerging expectations will capture attention, retail traffic, and build relationships with the next generation of shoppers. Scala’s infographic builds prevailing attitudes into a 5-tier strategy for delivering an industry leading experience in 2022.
Since 2020, most consumers have experimented with new ways of shopping, including eCommerce and omnichannel delivery. They have enjoyed features, such as product comparisons, product reviews and personalized limited time offers. Digital shopping has given them a taste for meaningful and rich product information that helps them make more informed, faster decisions about their purchases.
Retailers that can link digital behavior with in-store shopping will not only satisfy shoppers, they will build relationships and trust in the brand, cementing growth for years to come.