Innovative solutions from Scala for every industry

Automotive Retail

Drive sales and gain crucial customers insights

Transform the car showroom with innovative and automated display technology that promotes in-stock products, encourages upsell and increases customer loyalty. Whether it be large format displays to showcase the capabilities and customizable options of a vehicle, to touchscreen tablets to provide a more direct route to sale, digital solutions in the car dealership create a multitude of opportunities for brands to demonstrate product range, team expertise and customer understanding.

In addition to creating a compelling and convenient experience for customers, employee teams can also be supported by digital displays located in break rooms, garages or a network of staff tablets.

Using centralized content creation, distribution and management marketing technology, dealerships can launch content that satisfies a varied set of business and communication objectives while simultaneously targeting specific audiences on the appropriate automotive digital signage.

Areas of high volume or dwell are modernized and transformed with digital signage solutions. Deliver seamless playback of advertising, entertainment and brand messaging to dealerships at scale through advanced marketing technology.

90%

of buyers find on-screen videos are helpful in making their purchase decisions

Key Benefits

Increase sales

Use digital touch points to increase upsell opportunities throughout the buying experience, including video walls and large format displays in showrooms and waiting areas.

Increase brand awareness

Digital display technology allows you to showcase your brand’s products, services and values with attention grabbing images and video.

Gain customer insights

By gathering actionable data from sensors and interactions with digital solutions, optimize the showroom experience.

Improve operations

Introduce digital solutions such as touch screen check-in kiosks and digital meeting room signage to ensure the front and back of house are running smoothly.

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Let’s talk about how we can help your business reach the next level

Scala Solutions in Automotive Retail

Brands we work with

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Scala for Automotive Retail

Usage Icon

Touch screen exploration and customization

Allow prospective customers to explore your full line and offering of vehicles while on site. Touch screen tablets to allow for product discovery, customer reviews and product comparison while at the point of purchase.

Usage Icon

Large format showroom screens

Implement versatile and attention-grabbing displays in high-traffic, high-volume areas. On-screen content can include automatic triggering of promotions, real-time inventory updates, local news and national promotional campaigns.

Usage Icon

Small format tablets for efficiency

Improve operational efficiency with strategically placed small-format tablets throughout the dealership. Digital display solutions allow for self check-in in the showroom, while meeting room signage displays occupancy, improving internal operations.

Usage Icon

Back of house digital signage

Introduce digital signs and tablets to the back of house operations, such as break room and executive office displays, to keep staff informed of important information such as up-to-date sales numbers, customer information and HR updates.

Scala for Automotive Retail

Usage Icon

Touch screen exploration and customization

Allow prospective customers to explore your full line and offering of vehicles while on site. Touch screen tablets to allow for product discovery, customer reviews and product comparison while at the point of purchase.

Usage Icon

Large format showroom screens

Implement versatile and attention-grabbing displays in high-traffic, high-volume areas. On-screen content can include automatic triggering of promotions, real-time inventory updates, local news and national promotional campaigns.

Usage Icon

Small format tablets for efficiency

Improve operational efficiency with strategically placed small-format tablets throughout the dealership. Digital display solutions allow for self check-in in the showroom, while meeting room signage displays occupancy, improving internal operations.

Usage Icon

Back of house digital signage

Introduce digital signs and tablets to the back of house operations, such as break room and executive office displays, to keep staff informed of important information such as up-to-date sales numbers, customer information and HR updates.

See our products in action

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