Ben Reynolds (Walkbase), Bianca Hall (SMG) and Naomi Yonge (LiveRamp) explore how retailers will be able leverage next-generation, non-invasive technologies allowing them to add in-store behavior to their customer data platforms.
What privacy-compliant tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online actions to allow for full engagement across the entire shopping journey?
These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able leverage next-generation, non-invasive technologies that allow them to add in-store behavior to their customer data platforms, enabling more efficient digital activation across all channels.
