Video | From Data Collection to Data Security: Balancing Growth and Compliance in Retail

By Scala Team
November 11, 2024

View the third masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.

Share on

The third masterclass of our six part series explores the ‘gray’ areas when it comes to Data collection and security. Juergen Hartung (Oppenhoff), Janek Kuberzig (Bundesverband Digitale Wirtschaft (BVDW)), and Dara Kossok-Spieß (The German Retail Federation) discuss what retailers should know when gathering customer data and how regulation may impact the future of European Retail.