Video | Dynamic Window Shopping

By Harry Horn
May 11, 2021

Innovative retailers are using their window displays to increase sales.

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In this video we demonstrate a marketing technology solution that can help brands create more sales opportunities and deepen their connection with customers.

This example features a convenience store but the solution could be applied to many types of retail. The integrated technology gives customers the convenience they want and gives brands an opportunity to generate more sales from their stores, even when the store is closed.

The technology demonstrated in our dynamic window shopping concept is flexible and can be fully adapted to work with your business. We have lots of experience and insights to share. Talk to us about what an integrated solution can do for your brand and how Scala could help you deepen customer loyalty, minimise waste and increase profits.

Written by Harry Horn

General Manager EMEA – Scala & Vice President Marketing Global – STRATACACHE


Harry Horn portrait

Harry Horn is an ever-curious digital expert, driven by a passion to use technology to make things better – creating convenience for customers, efficiency for businesses and less waste for the world. During his ten plus years at Scala, Harry has proved himself a master of retail marketing, driven by a passion for customer insight and using technology to deliver meaningful experiences.