White Paper | Solving 7 Digital Menu Board Challenges

Estimated to be worth £22.6bn in the UK alone by 2024, food to go presents a massive revenue opportunity for grocery and convenience retailers across EMEA. When considering a food to go offering, how can convenience brands optimize their footprint, team expertise and customer experience using digital menu boards? The latest while paper from Scala, 7 Convenience Retail Digital Menu Board Challenges, Solved reveals key considerations when implementing a digital menu board strategy in a convenience store premises.

From digital menu board placement, to content strategy, this white paper shares key menu board insights including:

• The three most valuable areas of the convenience store where digital signage can produce the largest gains
• Elements and capabilities of digital signage
• Advanced content concepts, including real-time menu updates, dayparting, upsell and loyalty recognition opportunities
• Personalization and monetization with a display ad network
• Strategy for implementing, scaling, and supporting the technology behind digital signage systems