Innovative solutions from Scala for every industry
Retail
Evolve the in-store shopping experience with digital signage solutions
Digital signage and retail go hand-in-hand. Digital marketing solutions open the opportunity for retail stores to level the playing field with e-commerce — fighting for greater market share by bringing elements of online shopping into the store — while offering a memorable, personalized shopping experience.
Integrated digital signage also plays a key role in retail media networks, delivering captivating and relevant messaging at the point of purchase. Using in-store sensors, first-party data and strategic media management, retailers can unlock substantial revenue opportunities while gaining crucial shopper insights.
Before entering a store, shoppers have limitless access to information such as reviews, price comparison and extensive product details. They know that online, their shopping experience will be relatively convenient and informative. Yet shoppers are still coming to retail stores.
Digital solutions allow retailers to deliver personalization at scale — adjusting marketing messages on retail digital displays to resonate with current customers. Sales associates’ tasks can be automated with retail digital signage solutions including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks, assisting shoppers with product selection.
Digital signage and retail solutions can also keep sales associates better informed about the range of items in the store via assisted selling solutions such as tablets equipped with product details, offering an elevated level of customer service and contributing to customer loyalty.
of retail tasks will have a degree of automation by 2025
Key benefits
Personalize the in-store experience
Apply a wide array of technology throughout the store - including digital signs, sensors, computer vision technology and AI - to customize the shopping experience.
Improve communication
Adjust marketing messages and in-store display content in real-time, ensuring information and promotions are relevant to current customers and store associates.
Leverage store insights
Gather sensor-based data on shopper and employee behaviors and patterns, improving in-store messaging on smart digital displays
Offset daily labor challenges
Apply a wide array of technology throughout the store - including digital signs, sensors, computer vision technology and AI - to customize the shopping experience.
Level up e-commerce
Apply a wide array of technology throughout the store - including digital signs, sensors, computer vision technology and AI - to customize the shopping experience.
Support sales associates
Sales associates tasks can be automated with retail digital signage solutions including robotics and self-service kiosks, freeing the associates up for customer service-related activities and tasks
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Let’s talk about how we can help your business reach the next level
What is retail digital signage?
Brands we work with
Why Scala for Retail?
Scalable and Reliable
Scala solutions deliver seamless and uninterrupted playtime 24/7/365. Our scalable solution allows customization of every aspect of your digital experience regardless of the size or scope of your project.
Completely Customizable
Create dynamic digital signage content that speaks uniquely to your brand with our robust web-based design tool. With unlimited design possibilities, the options are endless.
User Friendly
Scala makes creating, scheduling and deploying content simple and direct. Content can be scheduled and deployed across multiple screens in multiple locations with ease.
Why Scala for Retail?
Scalable and Reliable
Scala solutions deliver seamless and uninterrupted playtime 24/7/365. Our scalable solution allows customization of every aspect of your digital experience regardless of the size or scope of your project.
Completely Customizable
Create dynamic digital signage content that speaks uniquely to your brand with our robust web-based design tool. With unlimited design possibilities, the options are endless.
User Friendly
Scala makes creating, scheduling and deploying content simple and direct. Content can be scheduled and deployed across multiple screens in multiple locations with ease.
See our products in action
An Interactive Digital Solution at Kiehl’s
To create an engaging, informative, and interactive digital solution for the UK stores of American cosmetics brand Kiehl’s, trusted Scala technology to bring an innovative ‘Lift and Learn’ retail solution to life.
Learn more
LEGO® Trafford Centre
LEGO® tapped Scala and Pixel Inspiration to create attention-grabbing promotional opportunities in their Trafford Centre store.
Learn more
Contact us about your project goals
Let’s talk about how we can help your business reach the next level
