View the fourth masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.
With brands and retailers scrambling for first-party data, what is the true value of customer loyalty? Andy Baldauf (former Migros Supermarkt AG), Renee Hartmann (NextGen Retail), and Frank Trefzer (Tealium) explore how the nature of customer loyalty is evolving and the ways retailers can serve their shoppers well in the fourth What’s in Store for Retail Media masterclass.
