As the unofficial start of Do It Yourself (DIY) season begins, Darren Cremins looks at the massive surge in home improvement spending and what brands can do to make the most of it.

From AI and personalization to car park monetization, Rob Aita, Director of Product Management explains the three key trends set to impact retail brands.

As UK stores welcome back customers, what can retailers do to make shoppers feel safe and offer them an unparalled experience? Harry Horn looks at the way in which the fitting room can create a ‘wow’ moment for customers while helping fashion brands eliminate waste, encourage loyalty and boost sales.

Juggling shortages on the shelves and an exponential increase in online orders, the European grocery sector has experienced huge changes in over the last two years. Harry Horn introduces the white paper, Checking In at the Check Out, by exploring some of the key trends revealed in the data-rich report.

Scala surveyed 100 European retailers on their strategy and investment priorities. Harry Horn introduces our research report, Recovery Solutions and Store Strategies for Retail Brands highlighting the key trends and insights.

Why do industry experts believe that the car park could hold the key for building the business of retail brands? Darren Cremins shares his own car park concerns and his thoughts on how retailers can use their car park space to reinforce their brand and build a stronger relationship with customers.

How can the high street compete with e-commerce when those shopping in bricks-and-mortar premises appear to be paying more for the pleasure? Inspired by a news story looking at price descrepencies online and in-store, Darren Cremins looks at the impact inconsistent pricing has on customer loyalty and what brands can do to ensure a more convenient customer experience.

I am very happy to say that we will be showing off Scala digital solutions at an actual live event this month.

Members of the Scala Europe team, including myself, will be at Peerless-AV, the showcase and networking event, taking place at Lord’s Cricket Ground on Thursday 16th and Friday the 17th of September. It would be an understatement to say I am thrilled to be taking part in in-person trade events again and cannot wait to catch up with our partners, meet new people and share the latest displays and solutions from Scala.

Peerless-AV is free to attend and you can register here.

I look forward to seeing you there. Follow Scala on Twitter as we’ll be tweeting from the event and, if you’re not able to make it but would still want to know more about Scala and what we’ll be showing, then you can contact me directly at darren.cremins@scala.com.

By Scala Team

Oct 19, 2021

Digital signage systems can help businesses attract and retain customers; smart signage technology can further increase customer engagement, tap into innovative technology and ultimately, increase revenue and brand loyalty. Find out more with this informative blog.

Scala’s European retail research report revealed the ways in which retailers are changing their footprints to better serve customers. Harry Horn provides an overview of these trends and introduces Scala’s latest solution paper.