Golf TV at the Bonalba Golf Course in Alicante Spain
Spain – The Bonalba Golf Course, with 18 holes, was created as a part of an enterprising Real Estate Project. The Golf Course is located close to the Mediterranean in the Municipality of Mutxamel, in Alicante (Spain).
Each year more than 60,000 golfers visit the course. The golf course implemented this new and powerful communications system based on the Scala InfoChannel® platform, with the central purpose to facilitate the communications with its visitors and gain benefits from the advertising channel. ASVideo, a Scala® Certified Partner, has been contracted by DIM, Digital Inform Mediterraneo; the investor of the Golf Channel. ASVideo, in a network manager role, provides a turnkey solution, creating content, controlling scheduling, maintaining hardware and software and administering the system for the golf course.
The Bonalba Golf Channel is composed of 42” NEC plasma screens and a projector in the Club House. The screens are placed at the high traffic areas of the Golf facility including the main entrance, the bar, the restaurant and at the Pro Shop.
To maintain the attention of the visitors to the screens, ASVideo developed a script that keeps playing the Golf Canal Plus Satellite Channel. “The Golf Course visitors will be able to view their favorite sport on the screens”, says Javier Menéndez, ASVideo General Manager. “In addition, the screens show advertising, Bonalba Golf Information and news through a RSS feed”. “Special content has been added as linked content to an external data base about the golfer’s tee times through a RSS feed.”
Bonalba Golf TV is the first Golf Course Digital Signage Channel in Spain. DIM in cooperation with ASVideo will develop another 2 or 3 more Golf Channels in 2006 and in the future a Digital Signage Channel in all of the most important Levante Cost Area Golf Courses.
ASVideo founded in 1989 as a Video production company is involved in video production, editing and content creation for corporations throughout Spain, including pharmacological companies and hospitals. In 2003, ASVideo created a new division specifically dedicated to content creation for interactive applications for the Digital Signage marketplace. ASVideo’s point of view is that in a near future, when screens will not be commonplace you will need a reason to keep attention on the screen, interactivity is that reason.
In 2004 ASVideo choose Scala InfoChannel® as the Digital Signage application, because it was the only solution that satisfied ASVideo’s requirement for quality content creation.