These days, shoppers expect a state-of-the-art shopping experience. Retail digital signage gives stores an edge over the competition, helping to increase revenue while keeping costs under control.
- Drive consistent brand image
- Point-of-Purchase promotions
- Reduce print costs, leverage co-op dollars
- Visually attract passersby
- Customize and personalize the customer experience
- Engage with customers through technology of their choice: NFC, RFID, QR, tablet, mobile , etc.
- Integrate with third party databases, such as POS, inventory, loyalty, etc.
- Utilize existing assets and/or create new with our included Designer software
- Make your message ACTIONABLE, able to both change customer behavior and change itself based on predictive analytics and your own predefined goals. Learn more about Scala Advanced Analytics.
- In-Store Messages Optimized by Analytics – Case Studies and Results – PRI Journal of Retail Analytics
- View some of our Retail Case Studies including IKEA, Sprint, KPN and more
- Effective Customer Engagement: The Next Evolution for Reaching Ever-Connected Consumers – Digital Signage Connection
- Employing Analytics to Optimize your Digital Signage Message – PRI Journal of Retail Analytics
- 5 Ways Retailers Can Get More from Digital Signage – Retail Customer Experience
- How To Evaluate Digital Signage Systems — The Point of Sale News
- Combining Predictive Analytics and Digital Signage To Boost Retail Performance — Retail TouchPoints
- Download our fun and informative “Digital Signs and Displays for Dummies” eBook
Scala software can maximize retailer ROI on digital signs and displays for point of sale (POS) or point of purchase (POP), in-store entertainment, promotion, branding, specials, sales, and more. Contact us