Istanbul Atatürk Airport Installs Dynamic Digital Media Network
Istanbul – The digital advertising and communication platform installed at the International terminals of Atatürk Airport creates a distinctive advertising media enabling the airport’s visitors to receive innovative and dynamic branded communications.
Digiboard, a certified Scala Partner in Turkey, installed the Dynamic Digital Media Network at the largest airport in Turkey. Digiboard has merged with progressive TAV (Tepe Akfen Vie) to offer branded commercials for advertisers throughout the airport.
Istanbul Atatürk International Airport the Dynamic Digital Media Network reaches an audience of 50,000 travelers per day. This number increases to 70,000 – 80,000 during the high tourist season — reaching an estimated 20 million travelers per year. The 24/7 broadcast displays dynamic advertising and a variety of airport information.
Digiboard’s 58 plasma screens are positioned at strategic locations throughout the airport, mainly at the Duty free shops, gateways, boarding areas, passport control and baggage collection areas. The airport has a variety of 42” and 60” screens deployed.
To influence the purchasing power of travelers throughout the airport, the Dynamic Digital Media Network displays 144 world-class advertising spots at each location. Located at the heavily visited duty free area, a Philips 120” LED screen allows Digiboard to enhance their communications and deliver focused messages directly to international travelers.
“By advertising brands on LED screens, we have the opportunity to maximize the quality of the brand of each advertiser. We’ve invested in dynamic and eye catching content created by the collaboration between advertising agencies and our in house creative department”, says Lazar Demisulam, Digiboard Director. “Although the LED screen has been operating only a short time, Digiboard has already secured agreements with 3 major advertisers.”
“We plan to broadcast 2-minute loops consisting of 8 branded advertisements by the end of February 2006” , says Burcu Ersen, Communication Representative for Digiboard. “It is our hope that LED screens at the Atatürk International Airport will revolutionize communication with travelers and increase revenue opportunities well beyond the expenses involved.”
“To sum up, Digital signage is a hot new growth industry in Turkey allowing companies to put eye catching information in front of customers. Digital signage delivers dynamic messages to reach customers more effectively”, says Lazar Demisulam. “With an eye toward the future, Digiboard will continue to focus on growing its core business and develop new services through continued innovation.”
Digiboard, a subsidiary of Saben Co. Inc., provides 24/7 continuous digital advertising & communication platforms throughout Turkey. Digiboard is actively engaged in its core business in the digital signage marketplace, employing an innovative and differentiating solution. Converting its clients’ marketing activities to a digital platform, today Digiboard has become a new media power and a dynamic solution partner providing direct marketing & communication solutions.
Digiboard operates approximately 200 digital screens at 10 locations throughout Turkey (e.g. Istanbul Atatürk Airport International Terminal, Antalya Airport, Bodrum Airport, Metrocity Shopping mall, restaurants, bars healthcare groups etc.). Digiboard positions itself in the technology marketplace with its incomparable corporate communication tools, various advertising platforms, narrowcasting, interactive information & entertainment technologies all powered by world’s leading digital signage technology, Scala InfoChannel®.