Jyske Bank is the first non-media company in the world to launch a news channel that will keep their employees and customers updated on the financial markets and bring you breaking economic news – even as it happens. The bank has a complete film studio located in the Danish city of Silkeborg and a correspondent permanently based at the NASDAQ stock market.
“Scala plays an important role, as it is used for playout of the content”, Steen Mertz, Director, Communications Technology at Jyske Bank, explains. “This means that Scala automatically collects and puts together the content shown live to viewers. This is the ideal solution for Jyske Bank as it increases efficiency of the station and reduces the need for manual supervision.”
Judges praised the installation for its “outstanding deployment and integration of content” and said that the “integration with Facebook, a mobile app, and the planned user video integration hit the important touch points for the consumer.”
The solution has previously won a DIGI award in the category Best Content, Ambient.
Scala congratulates Jyske Bank and jyskebank.tv LIVE with their DIGI and DSA awards!