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Opening the Digital Signage Shades to Increase Retail Sales
Luxaflex® Nederland, a Hunter Douglas company, offers innovative window coverings to let consumers control the light and add beauty in any room. Luxaflex® is represented in more than 20,000 dealerships across Europe and more than 3,000 retailers in the Benelux. The key factor in Luxaflex’ success is that the company offers optimal support to its dealers that sell the Luxaflex® product line.
Luxaflex® redesigned its loyalty concept and decided to develop a shop-inshop concept for its dealerships that is aimed to attract, inspire and captivate consumers. The high-level goal of that strategy is to enhance the overall shopping experience, increase the dealer support offering and grow overall sales significantly.
State-of-the-art Luxaflex® Gallery Shops offer the most comprehensive overview of all available Luxaflex window coverings. Gallery dealers have in-depth knowledge of all Luxaflex products and offer expert advice, as well as a measure and fit service. The shops of Luxaflex Inspiration Dealers also offer the full Luxaflex range and can offer full sales and customer service.
Within the stores, the challenges were very clear: Sales personnel had trouble keeping up with the ever-changing product range, and they struggled with conveying the inspiration behind the product and feeling of the product to the customer. Consumers will only make a final purchase decision if they can visualize the chosen product in their home environment.
Interactivity Does the Trick
“We are proud to have been selected as VAR for Luxaflex for installing their signage and kiosk platform. Luxaflex reset the bar in their industry by implementing this successful solution. QYN has developed the solution side-by-side with Luxaflex and is able to offer Luxaflex total comfort by not only developing but also proactively managing and supporting the network. This is vital for Luxaflex because the focus unit has become a integral part of the primary processes at the dealerships. Scala offers us the flexibility, scalability and reliability needed to perfectly fulfil our task.”
- Matthijs Buijs, Manager of Operations at QYN
Luxaflex® decided that a palette of deliverables and communication elements was the answer to challenges it faced in engaging more with their customers. The combination of collection books in the shops, in-store mock-ups, digital signage and digital interaction fulfill that objective.
Certified Scala Partner QYN was chosen to install a combined digital signage and interactive kiosk concept for the Luxaflex Gallery and Inspiration shops.
The central point of the shop is the Luxaflex® kiosk unit with a 32-inch touch screen with dynamic signage functionality, the so-called Focus Module.
When the kiosk application is not in use, the screen will show a varied content mix: a series of atmosphere images aimed to inspire customers,service offerings and brand messaging. This content is designed to pull shoppers to the unit and keep them entertained while they wait.
When customers touch the screen, the unit converts to an interactive kiosk that displays a growing number of applications. Elements such as Product Searches, Product Advice and Home Energy Saving Information help consumers to choose the right product. It also serves as an invaluable tool to help sales personnel and to support their sales pitch.
With the Imagine Studio component of the kiosk, customers can visualize their product choice by showing the product in the appropriate chosen colour in a realistic home setting. The results of the configuration can be saved, and sales personnel can access the result database in a closed environment on the screen for their prospect follow-up actions.
The digital signage content on the kiosk gives the customers the opportunity to get inspired, to pre-select appropriate products and to get information about these products while they are waiting for a salesperson to serve them. The salesperson also uses the kiosk during the sales pitch to inform the customer about the best solution for him or her that Luxaflex can offer.
Window coverings are products that you must feel, sense, experience and see in the environment they will be placed. This is all possible with the digital signage solution that QYN has installed for Luxaflex®. The way a product looks is very different with or without the effect of (sun) light shining on a window. With realistic imaging on the kiosk, various light settings can be viewed by customers based on their product choices. That is something that cannot be conveyed by pictures in a book. And that’s why the kiosks are key for Luxaflex’ sales process.
Digital Signage Concept is Future Proof
“Luxaflex® and QYN’s award-winning interactive concept is a great example of how digital signage can be used efficiently to convince customers to choose the right product and effectively create sales at the retail floor. The Scala platform is the stable and flexible software basis for the interactive solution that QYN built.”
- Oscar Elizaga, Vice President Scala, EMEA, India & Latin America
Luxaflex’ shop-in-shop concept is very successful. Dealers appreciate the enhanced dealer support and innovative approach that the concept offers. Sales are clearly going up. The central kiosk concept is one of the main reasons for the great market uptake of Luxaflex. Consumers tend to dwell longer and report a better overall shopping experience. With more than 300 shops gone live in two years, the new formula roll-out has amazed all parties involved, and the network keeps growing. Plus the concept is still evolving. QYN updates the content on a regular basis and the possibilities to expand the applications of the kiosks are endless.
About Luxaflex® Nederland
More than 60 years after its founding, Luxaflex® is continuing its tradition of introducing the finest in new and exciting window covering products to the global marketplace. The first Luxaflex® Venetian Blinds were introduced in 1951, followed by a virtually endless series of innovative and fashionable products.
As the recognized market leader, Luxaflex® is committed to moving the industry forward. Each year Luxaflex® introduces inventive new products, colors, and design options to create a collection that is both timeless and superbly fashion forward. From our original selection of 25 Venetian Blinds colors, we have expanded our range of options to over 200 choices, with hundreds of additional fabric styles, materials, textures, and color coordinated control mechanisms to choose from.
With more than 2,000 dealers and showrooms in the Netherlands, Luxaflex® has created a comprehensive presentation of window covering solutions designed to beautifully compliment any style, personality, room décor, or nationality.
QYN is specialized in the integration of media technology in the field of Digital Signage and Kiosking. The solutions of QYN are a part of her customer’s business strategy and contribute to obtaining their company objectives. Our applications are found in the following industries: Health, Retail, Events, Government, Education and Public Transportation.