In banking, brand reputation is paramount. Customers that do not trust their banks exhibit reduced retention and are less likely to engage with their institution. Trusting customers continue are more likely to be loyal, productive customers, looking for opportunities to leverage their institution’s financial resources.
Retail banks deploy digital signage to help them boost their reputation with in-branch customers. With digital signage, they accomplish a range of initiatives, from streamlined service to more relevant, local messaging. Without doubt, technology elevates the environment. But does it influence customers in a meaningful, memorable way?
The European Banking Study performed online exit interviews with 10,512 banking customers in North America and Europe. This infographic is a synopsis of the brand reputation section of that report, detailing the specific qualities that customers associated with their financial institutions and compared populations that had transacted in a bank with digital signage to those who transacted without.