Retail Data: Growth vs. Privacy Regulation

View the third masterclass of What’s In-Store for Retail Media Networks, presented in cooperation with DMEXCO here.

By Scala Team

November 11, 2024

The third masterclass of our six part series explores the ‘gray’ areas when it comes to Data collection and security. Juergen Hartung (Oppenhoff), Janek Kuberzig (Bundesverband Digitale Wirtschaft (BVDW)), and Dara Kossok-Spieß (The German Retail Federation) discuss what retailers should know when gathering customer data and how regulation may impact the future of European Retail.

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