While COVID-19 initially shuttered businesses across industries, physical stores such as retail and grocery are finally looking forward to reopening. Of course, this means prioritizing the safety of employees and shoppers, figuring out strategies that keep customer experience top of mind and give employees the tools to keep everyone safe and properly distanced. Guidance varies, but many phased retail store reopenings come with new requirements to track and limit the number of in-store customers as part of business occupancy restrictions.

With another National Retail Federation (NRF) show in the books, Scala and the entire STRATACACHE team spent an energizing few days at the 2020 Show paving the way for marketing technology and smart digital signage solutions to enhance in-store experiences.

Today’s digital signage solutions have come a long way from where they started. Digital displays are everywhere, assisting us in our daily lives — in pharmacies, retail stores, fast food drive thrus, stadiums, even your local dentist office and bank branch. Naturally, as the level of sophistication in digital signage grows, retailers and marketers are capitalizing on the value of smart digital signage.

Are brands letting themselves down depending on paper signage? Darren Cremins looks at the opportunities that open up to brands when they install a digital signage slution.

Customers expect a seamless and smooth shopping experience. Harry Horn explains what it is for shoppers to be able to ‘Start anywhere and Finish anywhere’ and how brands can implement digital solutions to create an omnichannel experience.

As the Scottish Government halts click and collect transactions for non-essential products, Darren Cremins looks at impact for retail brands and which digital solutions may be able to help.

Amazon has opened its first ‘Just Walk Out’ store in the UK. Darren Cremins takes a look at what the online giant’s move into bricks and mortar may mean for the future of retail and in-store customer experience.

As the unofficial start of Do It Yourself (DIY) season begins, Darren Cremins looks at the massive surge in home improvement spending and what brands can do to make the most of it.

From AI and personalization to car park monetization, Rob Aita, Director of Product Management explains the three key trends set to impact retail brands.

As UK stores welcome back customers, what can retailers do to make shoppers feel safe and offer them an unparalled experience? Harry Horn looks at the way in which the fitting room can create a ‘wow’ moment for customers while helping fashion brands eliminate waste, encourage loyalty and boost sales.