How can the high street compete with e-commerce when those shopping in bricks-and-mortar premises appear to be paying more for the pleasure? Inspired by a news story looking at price descrepencies online and in-store, Darren Cremins looks at the impact inconsistent pricing has on customer loyalty and what brands can do to ensure a more convenient customer experience.
I am very happy to say that we will be showing off Scala digital solutions at an actual live event this month.
Members of the Scala Europe team, including myself, will be at Peerless-AV, the showcase and networking event, taking place at Lord’s Cricket Ground on Thursday 16th and Friday the 17th of September. It would be an understatement to say I am thrilled to be taking part in in-person trade events again and cannot wait to catch up with our partners, meet new people and share the latest displays and solutions from Scala.
Peerless-AV is free to attend and you can register here.
I look forward to seeing you there. Follow Scala on Twitter as we’ll be tweeting from the event and, if you’re not able to make it but would still want to know more about Scala and what we’ll be showing, then you can contact me directly at darren.cremins@scala.com.
By Scala Team
Oct 19, 2021
Digital signage systems can help businesses attract and retain customers; smart signage technology can further increase customer engagement, tap into innovative technology and ultimately, increase revenue and brand loyalty. Find out more with this informative blog.
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Often overlooked but essential to a reliable, flexible and scalable digital signage network, content management systems (CMS) are the key to unlocking key business opportunities and eliminating waste. Discover how a CMS best works in a digital signage system and how to devise a CMS strategy that will serve business now and in the future.
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