Thank you the attendees, speakers and guests who helped make the What’s in Store For Retail Media Networks masterclasses so enlightening and entertaining. It was a day full of candid conversation and useful insights.
Stop treating DOOH and in-store Media as competitors — Learn how to fuse them for greater impact! In this Masterclass, Chris Riegels talks with our panelists, Florian Rotberg (invidis consulting), Frank Goldberg (Institute for Digital Out of Home Media (IDOOH)) Remon Buter (GroupM), about how these two fascinating types of media with different strengths and applications could have a major impact on the way brands interact with their target groups in the future.
Interrogating the retailer, platform and publishing relationship, the From Linear to Connected: Connected TV Reshaping Retail-Media Partnerships masterclass explores how connected TV will evolve in the future and what this means for marketing inventory and viewer experience. Chris Riegel leads an informed and enthusiastic discussion with Christian Zimmer (Teads Deutschland GmbH), Claire Hunt (Atonik Digital, former Amazon Prime Video Channels) and Jayesh Rajdev (ITV).
With brands and retailers scrambling for first-party data, what is the true value of customer loyalty? Andy Baldauf (former Migros Supermarkt AG), Renee Hartmann (NextGen Retail), and Frank Trefzer (Tealium) explore how the nature of customer loyalty is evolving and the ways retailers can serve their shoppers well in the fourth What’s in Store for Retail Media masterclass.
The third masterclass of our six part series explores the ‘gray’ areas when it comes to Data collection and security. Juergen Hartung (Oppenhoff), Janek Kuberzig (Bundesverband Digitale Wirtschaft (BVDW)), and Dara Kossok-Spieß (The German Retail Federation) discuss what retailers should know when gathering customer data and how regulation may impact the future of European Retail.
In the second masterclass of our six-part series, moderated by Ben Reynolds (Walkbase), our expert panel – including Katrina Smart (Mars United Commerce), Tijmen Willems (PRN), and Stanislas Lajouanie (LiveRamp) – will examine how analyzing in-store consumer behavior, such as movement and dwell time, can help retailers maximize revenue and develop personalized campaigns. They will also highlight the most valuable types of in-store data and discuss the importance of privacy in data collection, along with strategies to achieve it.
Join our moderator, Marie-Clare Puffett (IAB Europe), as she engages with industry leaders Connor Chappell (Tesco Media & Insight Platform), Eva Adelsgruber (former Plan.Net Impact), and Maurits Priem (Ahold Delhaize) to explore the groundbreaking launch of the industry’s first-ever in-store retail media definitions and measurement standards. They delve into the significance of omnichannel strategy, data alignment, and the transformative power of digital solutions in enhancing the in-store experience for retailers and brands.
Kevin Carbone and Jonathan Rosen recap the key themes from across the day; looking at what issues and opportunities are most likely to be a key area of interest for brands, retailers and shoppers over the next year. Chris Reigel thanks those that have taken part in the day as well as those who have attended and welcomes those who want to continue the conversation further.
In an era without third-party cookies, the value of retailer first-party data via loyalty programmes is skyrocketing. The panel explores how brands and retailers are evolving their loyalty data strategies, covering how companies like Boots are innovating within this space using loyalty data to enhance customer and brand experiences and how brands are working with retailers to gain key data. The panel discuss how differentiating loyalty programmes can compete in a crowded market and provide practical advice for those looking to leverage retail media and first-party data effectively.
What privacy-compliant tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online actions to allow for full engagement across the entire shopping journey?
These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able leverage next-generation, non-invasive technologies that allow them to add in-store behavior to their customer data platforms, enabling more efficient digital activation across all channels.
