Retail Media Networks
Drive targeted content to in-store screens and generate new revenue
Scala provides the hardware and software that power in-store retail media networks for leading retailers and commerce media operators. In-store ad spend is projected to reach $1.06 billion by 2028, and 97% of retailers plan to invest in their in-store media capabilities. Retail media networks create ecosystems that enable retailers to build collaborative relationships with brands, agencies, media owners and data providers, all while elevating the shopper experience.
Using Scala’s flexible, dynamic digital signage platform, retailers deliver targeted brand advertising and personalized marketing campaigns that are proven to increase engagement and drive sales. Reliable and scalable, Scala’s technology can deploy a variety of content across locations, ensuring that advertising reaches audiences where and when it is most relevant.
Why Are In-Store Retail Media Networks Important?
Increased Customer Engagement
Capture attention and hold it. High-impact digital displays deliver visually compelling content that outperforms static signage, driving footfall, dwell time and in-store interaction.
Enhanced Marketing Activations
Deliver the right message to the right audience at the right time. Scala’s digital signage content management system integrates real-time inputs such as time of day, weather and stock levels, so every screen shows the most relevant content.
Real-Time Updates and Flexibility
Schedule content in advance or update screens instantly. This agility lets businesses respond to changing conditions, minimize customer frustration and capitalize on emerging opportunities.
Cost-Efficiency
Eliminate printing costs and the labor required to swap static signs. Digital signage delivers a lower total cost of ownership while enabling unlimited content rotation.
Analytics and Insights
Turn every screen into a data source. Interactive features and audience-measurement tools generate actionable insights that help businesses increase efficiency and maximize sales.
Sustainability
Modern display technology including LED is increasingly energy-efficient. By replacing paper and ink-based signage, digital networks significantly reduce waste and support corporate sustainability goals.
How to Activate a Retail Media Network
As retail media networks are established in-store, retailers are able to monitor in-store behavior data to refine and improve their network.
Create a total in-store communication architecture to give the retailer and brands the data needed to refine strategy as well as identify new opportunities.
Be strategic with your approach—find the tools, software, and logistics that make sense for your business.
Create an architecture that harmonizes shopper, brand, and retailer needs.
Measure in-store success with a strategy focusing on practical approaches and considerations to in-store success data.
What Are the Benefits of Using A Retail Media Network?
Proven to improve brand awareness across multiple platforms.
Improved and relevant customer experience with in-store and off-site marketing tactics.
Qualifiable measurements and insights to identify new monetization opportunities.
Improved customization and personalization by leveraging first-party data and localized information.
Build strategic partnerships and deepen relationships with brands and customers.
Unlock new revenue streams and profitability.
Read how Scala delivers innovative, reliable and scalable digital solutions across retailers of all types
