Anzyma, the leading digital solutions expert in the Sultanate of Oman, has deployed the country’s largest digital signage network across all 70 Omantel retail outlets. This nationwide rollout across 80 screens employs state-of-the art digital solutions and has provided a holistic digital experience to customers arriving at these stores.
Companies today are benefiting immensely from out of the box and digital technologies. With the new era demanding real-time updates and multimedia-rich marketing content, Scala was chosen as the software platform for this digital signage solution. With its new “connected signage” concept in place, Omantel will be able to update all marketing and promotional content in just a couple of minutes. The flexibility of the solution also allows Omantel to centrally monitor the health status of the screens from a central IT data center. Anzyma has installed the digital signage network across all the Omantel outlets in all governorates across the Sultanate. The screens are currently used for running Omantel promotions, advertisements and new videos.

“Our need for an intelligent and versatile signage solution was well understood by the Anzyma team. The Scala solution they recommended is a powerful communication tool that our customers have already begun to notice and appreciate. The Digital Media Networking has completely transformed our marketing landscape. This new form of interactive advertising coupled with seamless merchandising solutions provides our retail stores with a truly digital experience; not to mention the decrease in costs and better return on investments”, said Mohamed Al Salmi, Senior Manager, Corporate Communications, Omantel.

Anzyma has an impeccable track record of revamping the digital experience of its clients through the application of innovative marketing technologies. Commenting on the successful installation at Omantel, Costy Berberi, GM of Anzyma, stated, “We are delighted to showcase the potential of this new age communication tool called ‘Digital Signage’. An emerging technology in this space, digital signage, has rewritten the rules of marketing, enabling enterprises to deliver information to their employees and customers more dynamically and effectively. We strongly believe that this technology has a huge growth potential and will add a lot of value within the Omantel marketing framework.”

Organisations such as retail outlets, malls and airports are all set to grow due to rapid growth within the digital signage technology industry. Floor space is becoming expensive in today’s retail marketplace and the growth of digital signage will help marketers make wiser business decisions and get better returns on their investments. Anzyma is pioneering the digital signage sector in Oman, using Scala solutions and the deployment of the largest digital signage network for Omantel is a testament to this.

About Anzyma
Anzyma is a leading IT company based in the Sultanate of Oman. With cutting edge solutions and pioneering technologies, Anzyma is engineering a digital revolution in Oman. The company’s emergence as a major IT firm has helped it forge and foster relationships with renowned global firms in the industry and redefine Oman as a major tech hub in the Middle East. For more information, visit: anzyma.com.