Randstad has more than 54 years experience as a human resources (HR) service provider, with more than 28,700 employees and is active in 39 countries. Randstad turned to Scala partner QYN to create a series of modern digital displays with dynamic visual content across 140 locations to help attract potential candidates.

Quick facts

  • Randstad modernizes 140 offices with screens and dynamic content
  • The screens with Scala software are now a key element in the company’s brand strategy
  • Increases footfall of candidates
  • 350 screens running on 200 Scala players
  • Offers clients a new communications and marketing platform
The Challenge

Over the last decade the internet has changed the way people look for a job. International recruitment agency Randstad realised this, but knew that finding the perfect match between a job and a candidate also requires a personal, modern touch. However, Randstad’s offices weren’t reflecting this modern approach to technology.

They were using printed A4 pages with job opportunities, which were timely to keep up to date. Essentially, Randstad wants to attract the attention of people looking for a new job or opportunity, as well as passersby who inevitably will look for a new job at some point. A powerful digital solution helps ensure all these people will think of Randstad before others.

The Solution

Randstad decided to implement Scala software to help match candidates with the right job vacancies in a more efficient and effective way. They worked with QYN, a Scala Certified Partner, to create a series of modern digital displays loaded with dynamic visual content. 350 screens were installed across 140 Randstad locations, strategically placed to attract the attention of any passersby. With the new solution, the Randstad branches are recognizable from a distance due to the digitization of the modern display windows featuring dynamic visual content, as opposed to the yellowed A4 pages which are likely to be ignored. The content has been developed with three main objectives:

  1. Displaying up-to-date job opportunities.
  2. Giving companies with “Top Employers” status, for which Randstad is always looking for candidates, a more prominent spot in the office.
  3. Providing insight into the diversity, breadth and depth of job vacancies Randstad is filling.

QYN used the Scala platform to build a solution that automatically displays any information relevant to the current audience or business conditions – for example, featured jobs from top employers as well as what they deemed to be the most interesting jobs within a 10 km radius. In addition, passersby can follow up on jobs by using their smartphone to scan a QR code on the screen.

“By creating an API-based plugin for Randstad we can combine the best-in-class Scala Enterprise Content Manager functionalities with a simplifi ed and specifi cally designed dashboard for the Randstad employees who want to use the screens but are not trained as a content or channel manager. In a similar way we create customised portals for other clients as well.” Matthijs Buijs, CTO at QYN.

But more than just advertising vacancies, QYN has created a diverse, expressive and dynamic mix of images that draw attention to and create awareness for the Randstad brand. A large screen in reception areas and tablets help visitors find more information about potential employers, job vacancies and the company. This digital solution not only connects the applicant with the information available but creates a more modern feel to the company, making their website a showcase for the Randstad organization. The advanced API of Scala software is the foundation of the QYN solution, and according to QYN, is the foundation for inspiring system integrators to get creative.

The Results

The impact of the screens should not be underestimated. Now, the Randstad branches are recognisable at a distance, catching the attention of potential candidates passing by any of the offices, helping Randstad to become synonymous with new job opportunities.

“From a branding perspective, the displays are now a key element in the company’s strategy to be the most well-known brand in The Netherlands. It enhances the Randstad brand with a modern, stylish and professional look and helps it communicate brand messaging in a way it was previously unable to.” Wim Vos, International Design Manager at Randstad

The digital signage solution introduces a new marketing communication formula for Randstad where it can offer a communications platform for its clients. Top employers have extended airtime and the opportunity to really sell themselves.

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About Randstad
Randstad Holding NV is a multinational human resource consulting firm headquartered in Diemen, Netherlands. Randstad is the world’s second-largest HR service provider. It was founded in the Netherlands in 1960 by Frits Goldschmeding and operates in around 39 countries. In 2013, the company achieved a turnover of €16,6 billion and a net income of €230,7 million. Randstad employs around 28,000 staff. Globally, Randstad has 4,587 branches. For more information, visit: www.randstad.com.

About QYN
QYN specializes in the integration of media technology in the field of Digital Signage and instore interaction. QYN powers over 10.000 screens across the Benelux area. The solutions of QYN are a part of her customer’s business strategy and contribute to obtaining their company objectives in communication and or marketing. Applications are found in the following industries: Health, Retail, Events, Government, Education and Outdoor. For more information visit www.qyn.nl.

About Scala
Scala has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500,000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs. Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.

Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. For more information, visithttps://www.scala.com or their blog. Connect with Scala via Twitter and Facebook.